Go Pink!

If you have been anywhere this month, you have probably seen the barrage of pink everything, everywhere. The sudden invasion of the oh, so happy, oh so rosy, oh so PINK is a result of October being National Breast Cancer Awareness month.

Retailers are participating in cause related marketing - the cause being breast cancer awareness. According to *foundationcenter.org, cause related marketing is when a profitable company partners with a non-profit organization to promote their product as well as to benefit the non-profit.

I know that some may disagree with tugging at the heartstrings of the consumer in order to get them to buy a particular product. I know that some may say that it makes people "feel" like they are being charitable when they are really getting something in return. I know some may think that it is just plain corporate greed to try and increase sales by using the color pink.

Well let me go on the record as saying....I don't care! I don't care that people are making money - so is breast cancer research. I don't care if it tugs at the heartstrings - we could all stand to have our heartstrings tugged if it means we become more aware of breast cancer. I don't care about whether or not people are "giving" for the right reason - this can be mutually beneficial to the consumer, the corporation and the non-profit organization.

What I do care about is finding a cure for breast cancer. I care about my sister who has inflammatory breast cancer. I care about my cousin who was recently diagnosed with breast cancer. I care about my daughters, my mother, myself, my friends, and anyone who will in some way be touched by breast cancer- unfortunately that will probably be everyone.

So, go ahead. Give into the temptation to purchase the cereal with the pink ribbon. As you are starting your holiday shopping, mosey on over to the rosy hued end cap of pink water pitchers. That cute pink t-shirt, it's just calling your name. Go ahead. GO PINK!


P.S. Coming up next... I'll share some items available that will help you go pink.


*http://foundationcenter.org/getstarted/faqs/html/cause_marketing.html